\nNEW JERSEY - There is a growing struggle between university\nofficials and a group of alumni, faculty and students at Rutgers\nUniversity over who controls the alumni magazine.
The Rutgers 1000 Alumni Council wants to place an ad in the\nmagazine urging the school to reduce its emphasis on athletics,\nbut university officials are refusing to publish the ad, arguing\nthat Rutgers Magazine does not accept "advocacy advertising."
In a case that could potentially affect the ability of college\nnewspaper editors to reject advertising, the American Civil Liberties\nUnion of New Jersey is suing the university for rejecting the\ngroup's ad.
Richard Seclow, a 1951 Rutgers graduate and retired advertising\nexecutive who is a spokesman for the group, said Rutgers 1000\nhas a First Amendment right to publish its ad in the magazine.
"Constitutionally, [Rutgers Magazine] has the obligation\nto publish [the ad] under the First Amendment," said Seclow.\n"It also has the obligation to let the alumni know ... that\nwe have a dissenting view on what we call the professionalization\nof sports at Rutgers."
Rutgers 1000 opposes the school's joining the Big East sports\nconference and its renewed efforts to improve big-time sports,\nsuch as football and basketball, at the university.
Rutgers University officials declined to comment on the case,\nbut David R.